Privacy Policy

There are multiple sections in this Policy. Each section is equally important, so we encourage you to carefully read all of them before continuing to use this website.


The main focus of this Privacy Policy is for you to better understand how we may process your personal data obtained through the use of this website. The privacy of all visitors to this website is important to us.

This website is owned by:

This Privacy Policy is effective from 25th May 2018.

Types of Personal Data that We Process

There are two main types of personal data that we may process when you visit our website: and your electronic identification data .

Data of your interaction with our partnered websites

We will collect data about your private habits in connection with your interactions with websites other than this one, namely whether you visited and/or registered on any of the websites of our partners or if you have taken part in gaming activities while visiting them. It is important to note that we are processing this information on an aggregated level and it cannot be traced back to you.

Electronic identification data

By use of the information that web browsers, mobile devices and servers typically make available, we may process your electronic identification data. This can refer to the processing of device location, mobile network information, the IP address of the device you use, Operating System installed on your device, browser type, the date and time you access the website and the type of the device used for accessing our website.

Why We Process Your Data and How

As a visitor to our website, you may become the subject of data processing , such as:

  • Data: Your activity on websites of our business partners. Purpose: Reporting, statistics, revenue.
  • Data: The device type you are accessing our website from, the unique device identifier. Purpose: Traffic statistics and content optimisation.
  • Data: Browser type and version you use. Purpose: Website optimisation and adequate preview.
  • Data: Operating system you use. Purpose: Website optimisation and adequate preview.
  • Data: Your IP address and approximate location from which you access the website. Purpose: Presenting the relevant igaming content (language, legality of certain games), website security.
  • Data: Date and time you access the website, the amount of time spent on every web page. Purpose: Website improvement.
  • Data: Your email address if you subscribe to a newsletter. Purpose: Marketing communication.
  • Data: Your email address if you respond to surveys or approach to our support team. Purpose: Answering your queries.

Data Subject and Data Controller

As a visitor to our website, it is important for you to understand your role under the European Data Protection Laws, namely the General Data Protection Regulation (GDPR). Since personal data processing that may happen on this website is about your personal data, you are treated as a data subject.

According to the GDPR, a data controller is the entity that determines the purposes, conditions and means of the processing of personal data. Taking into account that we do all of the previously mentioned, we are data controllers over personal data collected on this website. Being a data controller gives us the opportunity to process your personal data, but also imposes an obligation to secure and protect your data in accordance with the relevant European standards.

Legal Basis for Data Processing

We process your personal data for the purpose of pursuing our legitimate interest in order to offer you an even better experience , to develop content on our website through upgrading and advancing our services and products , safeguard the website , widen the scope of communication with you , measure and improve the effectiveness of the advertising campaigns that are implemented on our website and keep potential issues with our services to a minimum . Additionally, mandatory legal obligations may require the processing of your data. We rely on your consent to send you notifications and newsletters.

About Your Rights

The European Union has a specific set of regulations for how companies should process personal data, including the General Data Protection Regulation (also known as GDPR). Under the GDPR you are entitled to:

  • Delete (by making a request) your personal data that we store.

  • Object to our use and processing of your personal data.

  • Gain access to your personal data.

  • Request correction of your personal data.

  • Obtain portability of your personal data.

  • Limit our use and processing of your personal data.

  • Withdraw previously given consent to data processing.

  • Lodge a complaint with your local or Danish Data Protection Authority

The relevant Data Protection Authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged. For more information on these rights, or if you want to send us a request concerning your rights, you can contact us at
As we are established in Denmark, you may choose to contact the Danish Data Protection Agency: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.

How Do We Protect Your Data?

We do not collect personal data in excessive manner. We only process data that we really need. We are committed to keeping your data up to date and we also store it in a secure manner. We will not process your data for longer than necessary for the purposes for which data is processed.

We protect your personal data against theft, breaches, accidental loss , unauthorised use and any other forms of unlawful processing. These limitations are governed by business demand and security requirements. As an additional measure, we use a multi-level access control. We ensure that only appropriately authorised personnel have access to your data , whose knowledge and skills are necessary to fulfil their obligations arising out of, or in connection with the performance of their job.

Who Else Can Access Your Data

We reserve the right to share your data with third parties. They have the right and obligation to process data which relates to their job tasks. The purpose of processing data, the means by which it will be carried out and the selection of data for processing remain our exclusive rights. The third parties are categorized as follows: legal entities that have been assigned tasks relating to development, marketing, analytics and maintenance.
We can also share your data with
employees or subcontractors of Better Collective A/S and its’ subsidiaries (members of the Better Collective Group) as well as law enforcement and public authorities where we are permitted or required to do so by law.

Transferring Your Data Outside of the European Economic Area (EEA)

We may need to transfer your personal data to a recipient registered in a third country located outside of the European Economic Area (EEA) , which may be necessary for us to be able to provide our services and/or develop our products. When this is required, we will make every effort to make sure that an adequate level of protection and appropriate safeguards are in place, as defined by GDPR and the applicable data protection laws.

Your data may be exported to:

  • A recipient in a country that does not provide an adequate level of data protection, according to the European Commission. When this is the case, we will conclude Data Protection Agreements that will include Standard Contractual Clauses issued by the European Commission. These Agreements would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards, as defined by the applicable European Data Protection laws.
  • A recipient based in a country that the European Commission considers to have an adequate level of data protection. You may find out more about countries with an adequate level of protection here.
  • A recipient based in the US, in accordance with the Privacy Shield framework. You can read more about this Framework here.

Our Cookie Policy

We use cookies because we wish to provide the best possible on-site experience to everyone who visits our website. To process the data mentioned above we use cookies and similar technologies.

To find out more about how we use cookies, you can read our Cookie Policy.

Changes to this Privacy Policy

This Privacy Policy can be updated or modified from time to time.

You will be prompted If we make essential modifications to this Privacy Policy. Essential modifications may affect your rights and obligations regarding the processing of your personal data (e.g.if we develop new purpose of processing and install a new service to our website). In turn, minor modifications will have no impact on your rights and obligations regarding the processing of personal data. Minor modifications may include, but are not limited to, organisational and grammatical changes to this Privacy Policy to makes our policy easier to understand.